The designer’s new Be You campaign conceptualizes the brand’s belief that every bride’s dream dress exists. In the beautiful new campaign, Justin Alexander visualizes this idea with models typically not seen in today’s bridal images. Kelsey Gross, plus-size fashion influencer, Grace Strobel, the first American model with Down Syndrome to represent skincare, and Shelby Maples, a Type 1 Diabetic headline this inclusive shoot, along with gorgeous women of other shapes, sizes, and ethnicities.
With five diverse collections featuring a variety of sizes, silhouettes, and materials, Justin Alexander aims to create a destination for all brides to feel welcomed, beautiful and most importantly confident on their big day. In addition to this campaign, the brand has also taken steps towards inclusivity with their wide range of skin-colored mesh and tulle, as well as an updated size chart representing a more accurate fit. They also do not add additional material charges for dresses produced in size 20+.
Meet some of the campaign’s stunning models below, and join us in allowing all brides to be celebrated.
Grace Strobel is an inspirational 26-year-old model and speaker with Down Syndrome, who is passionate about changing perceptions and outdated views surrounding people with disabilities.
Shelby Maples was diagnosed with Type 1 diabetes at the age of 12, and is now a nurse, certified diabetes educator, and a mother to a happy baby boy. She is passionate about teaching and caring for diabetic children.
Rae Marcel owns her own photography studio in the Midwest, specializing in wedding and maternity shoots. She is passionate about igniting the joys of motherhood, while documenting them.
Kelsey Gross is a midsize/plus-size fashion influencer, who is passionate about sharing on-trend fashion and beauty products, while making everyone feel beautiful in their own skin. She is also a proud dog mom to a yellow lab named Dash.